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Choosing Color for Your Look

Undertones, testing shades in daylight, and how to pick a red like the LipX winners.

Pair it: rate the Most Plush, Reddest, or Cutest lips, then come back and practice.

The right shade does more for your lips than any technique. Here's how to choose honestly.

1. Know your undertone

  • Veins look blue/purple → cool undertone: blue-based reds, berries, pinks.
  • Veins look green → warm undertone: orange-reds, corals, warm nudes.
  • Can't tell → neutral: you can wear most shades. Lucky.

2. Picking a red like the winners

  • The Reddest leaderboard winners share one trait: a red matched to undertone, applied over liner.
  • Test in daylight, not store lighting. Blot once, then decide — blotted red is the real red.

3. Nudes that don't wash you out

  • Go one shade deeper than your natural lip color. Lighter than your lips = concealer mouth.

4. Make any shade last

  • Liner base, one coat, blot with tissue, light dust of translucent powder through the tissue, second coat.

The honest takeaway: undertone matching is 80% of a great lip color. The rest is application.